Vesterheim is changing its logo as part of a new "brand identity"

Vesterheim Norwegian-American Museum is launching a new brand identity, which includes a logo developed by Snohetta, an international design firm headquartered in New York and Oslo.  Snohetta also has created an overall master site plan for Vesterheim.

Said Vesterheim President/CEO Chris Johnson, ""The branding helps us be both consistent and versatile. It presents the warm, welcoming community we're known for and the exciting future we envision.  With this work, Vesterheim is moving into a new era with a clean and polished look."