Northeast Iowa Food & Fitness Initiative has created www.walkNEIowa.org. Downloadable materials on the website include printable instructions for how to start a walking group or a walking school bus, as well as useful community maps featuring Calmar, Cresco, Decorah, Elkader, Guttenberg, Luther College, New Hampton, Oelwein, Waukon, and West Union.
The local project was inspired by the national "Walk More. Connect More" campaign of AmericaWalks.org. After extensive message testing, America Walks discovered that people are much more inspired to get going when they learn about walking as an opportunity to build relationships and human connection with others.
The initiative hopes to help inspire users to forge connections with others, as well as to connect the dots between walking and their own mental and physical health.