Decorah Bank's Roger Huinker attends conference keyed to the needs of senior investors

Decorah Bank & Trust Senior Trust Officer Roger Huinker has returned from the annual convention of Certified Senior Advisors® (CSA), which provided information on health, financial, social, legal, and business issues associated with older adults, and how to apply practical knowledge to improve business practices.

The Society for Certified Senior Advisors educates professionals to improve the lives of seniors by providing an integrated approach to working with senior clients. Members of the Society, including Roger Huinker, believe that the right kind of planning, recommendations, and referrals can make aging a state to be savored instead of a fate to be feared.

For those who work with seniors, this means understanding the key health, social, and financial factors that are important to older people and how these factors work together. It means understanding the practical implications of the aging process and how it impacts the lives of seniors and their families. And it means upholding the highest ethical standards and building trust with senior clients.

"It took some work to attain this Certification," said Huinker.  "I've learned how incredibly gratifying it is to help seniors achieve their goals, and the seniors I've worked with have learned how important it is to work with someone who understands their age-related circumstances."