Decorah-based Toppling Goliath and St. Louis-based Brew Hub, a company led by a team of beer industry executives and craft-brewing experts, have signed a partnership agreement. The agreement will allow Decorah's craft brewery to immediately expand distribution and grow volume.
Toppling Goliath now will brew its award-winning craft beers, including PseudoSue, Dorothy's New World Lager, Golden Nugget IPA and Rover Truck Oatmeal Stout, in Brew Hub's Lakeland, Florida, brewery. Toppling Goliath then will ship the beer back to Decorah, to be distributed throughout Iowa and Wisconsin, where the company has been unable to meet to consumer demand for some time. Toppling Goliath also will immediately expand distribution to Minnesota, where the demand for high-quality craft beer has been growing in recent years.
Toppling Goliath produced approximately 3,200 barrels (45,000 cases) of beer in 2014. The partnership with Brew Hub will allow the company to increase its volume to nearly 20,000 barrels (275,000 cases) annually. Brew Hub will package the beer in cans, bottles and kegs.
Said Toppling Goliath CEO and co-founder Clark Lewey, "It's been really gratifying to brew craft beer that people love, but we have been unable to meet consumer demand for several years, which has really been frustrating for us, retailers and consumers. Our partnership with Brew Hub will allow us to grow Toppling Goliath the way we always dreamed, and we could not be more excited."
Lewey and other members of the Toppling Goliath team began discussions with Brew Hub in 2014. Toppling Goliath asked Brew Hub to brew their two flagship brands, PseudoSue and Dorothy's New World Lager, and Brew Hub rose to the occasion. That convinced Lewey and other Toppling Goliath officials that a partnership with Brew Hub was the way forward for Toppling Goliath.
This summer Brew Hub will begin brewing the Toppling Goliath brands for distribution throughout Florida, and negotiating distribution agreements with wholesalers. Toppling Goliath beers will be available at retailers in Florida beginning in September. In 2016 Toppling Goliath will be the inaugural brewing partner at Brew Hub's second brewery, which is scheduled to open just west of St. Louis next year. This agreement will give Toppling Goliath and other Brew Hub partners the capacity to expand their distribution throughout Missouri and eventually throughout the Midwest.
Learn more about Brew Hub at www.brewhub.com.