Area officials with the American Cancer Society are promoting a new program to get women to exercise

A new survey from the American Cancer Society finds that 40 percent of women said they would be more physically active in their free time if it felt less like work and more like play.  

As a result, Northeast Iowa American Cancer Society volunteers are promoting the organization;s new "Choose You" program, which is calling on women to help close this gap and to discover fun ways to get active with its 100,000 Acts of Play Challenge.  

Additional data from the American Cancer Society survey revealed that women who do make time for exercise do it to improve their body, mind and relationships. 63 percent of women say they engage in physical activity that they enjoy because it is good for their mind, while 75 percent say it is good for their physical fitness and 38 percent are out to spend more time with friends and family.

For more information or to join the Choose You movement, visit www.chooseyou.com.