Is this the winner in the search for a town slogan?

Peter Jorgensen has the latest suggestion for a town slogan--and I think it's a good one.  His suggestion is to call Decorah "Trails Town, Iowa."

Why this slogan?  He points out that Decorah features art trails with area art studios; biking and hiking trails, both paved and unpaved; and river trails where people can relax in a canoe or a kayak.

The suggested slogan is based on the recommendations of tourism consultant roger Brooks, who believes a community has to find something concrete to pitch to visitors and not a general slogan like "You'll like Decorah."

The problem with a specific slogan is that if you promote trails, you risk alienating museums.  If you don't mention stores and restaurants, you risk alienating them.

Still, this seems like a good way to promote not just the Trout Run Trail, but off-road trails, art studios and canoeing and kayaking.  Does anyone else have other suggestions?

To look at Peter Jorgensen's flyer, click on the link below. (Note--his company's telephone number has been changed to 382-4558.)