Wednesday's issue of the Des Moines Register includes an article about 27-year-old Mike Draper, the owner of the Raygun clothing store in downtown Des Moines.
Draper has created a line of t-shirts with slogans for towns throughout Iowa. An early test in Decorah ("Lutherans gone wild!," to allude to the naked soccer tradition at Luther College) proved popular, according to the newspaper. That encouraged Draper to expand the line of t-shirts.
Draper says he tries to skirt a fine line in mainstream Iowa taste in trying to be funny for its hipster customer base.
For the complete Des Moines Register article, visit the link below.